Dr. Prakash Rao A S is a seasoned academic professional with over 20 years of experience in management studies. He holds a Ph.D. in Management and an MBA in Marketing from the University of Mysore. His expertise spans Marketing Management, Consumer Behaviour, and Strategic Management. He has contributed significantly to academic research, guiding Ph.D. students and publishing in reputed journals. His active participation in faculty development programs, curriculum design, and seminar engagements underscores his commitment to education and professional growth.